Gloria Mills
Year
2021
Deliverables
- Logo Redesign
- Teasers
- Logo Motion Reveal
- Mock-ups
The Gloria Mills Brand
THE PROBLEM: The old logo was designed to suit the brand’s first and only product; Serre-moi Fragrance – A product she founded in 2017 after traveling back from her visit to the United Kingdom.
Today, the Gloria Mills brand is expanding, and it is prudent that the face of the brand is revamped to be able to accommodate not only another product in line but be versatile enough to represent subsequent products that could be added in the future.
THE SOLUTION: The Gloria Mills brand has been in operation since 2017 (5yrs), we proposed it’s best we use a revolutionary approach with the logo redesign as opposed to an evolutionary one.
Why? We believe the present logo isn’t the worse and also certainly serves it’s present purpose well enough. The evolutionary approach is also to ensure that the time and money invested over the past 5yrs towards building a certain level of reputation and a community of consumers is maintained.
Hence, the present face of the brand doesn’t have to entirely change. Thus, the new logo icon has to look much simpler yet a classy and modern finish.
